Scientifically Protected Beauty: A New Standard for Skin Under the Sun

The Institute for Standardization of Moldova announces the adoption of SM EN ISO 23675:2025 – Cosmetics. Sun protection test methods. In vitro determination of sun protection factor (SPF).

This standard marks an important step toward consumer safety and accountability in the cosmetics industry. By using in vitro methods that avoid direct testing on human skin, it offers a rigorous scientific framework for determining the Sun Protection Factor (SPF).

SM EN ISO 23675:2025 contributes to:

Evaluating sunscreen effectiveness using ethical and reproducible methods;

– Aligning the industry with international safety requirements for cosmetics;

– Protecting consumers through objective and verifiable data.

In an increasingly unpredictable climate, this standard becomes a reliable ally for our skin. So the sun remains light, not danger.

Beauty begins with trust – and trust begins with a standard!